Myth 2 · Viral Is the Wrong Goal
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[H 0-3s]
A million views will not fill your calendar.
A thousand of the right ones will.
[E 3-15s]
Everyone chases viral.
But viral is strangers in other countries watching you for free.
If you sell a real service in a real city,
views from far away buy you nothing.
[I 15-28s]
Our clients aim at their own backyard.
Vancouver ads, Vancouver content, Vancouver patients.
One of our dentists added almost 100 new patients in a year.
Not one of them came from a viral video.
They came from showing up in their city every single day.
[T 28-35s]
Stop trying to be famous.
Start being known where your customers live.