[H 0-3s]
You think content takes hours every week.
We film a month in one afternoon.
[E 3-15s]
The reason you're inconsistent is not laziness.
It's that filming one video at a time is the worst way
to do it.
Set up the camera 12 times, you pay the setup cost 12
times.
[I 15-28s]
On a shoot day we batch everything.
Same light, same rig, wardrobe change halfway.
Talking heads first, then the fun formats.
We batched a full 90 days of content in just two shoot
days for our own brand.
You're watching one of those reels right now.
[T 28-35s]
Batch once a month.
Post every day.
That's the whole secret.