It's Sunday night and you're propping your phone on a stack of

books to film one reel.

We filmed thirty in an afternoon.

You're not inconsistent because you're lazy.

You're inconsistent because filming one video at a time is the most

expensive way to do it.

Set the camera up twelve times, you pay the setup cost twelve

times.

On a shoot day we batch the whole thing.

Same light, same rig, one wardrobe change halfway.

Talking heads first, then the fun formats.

We shot ninety days of our own content in two days.

You're watching one of them right now.

Batch once a month.

Post every day.

That's the whole trick.