My business is too niche for this.

You can't advertise a climbing gym.

You're half right.

You can't run a dentist ad for a climbing gym.

Exactly.

People are either in or they're out.

You couldn't drag them in with a rope and a monster truck.

You're not dragging anybody.

You're making sure every climber in this city knows your name.

The ones who care already know us.

Then why is Tuesday dead?

...Tuesday's always been dead.

Tuesday's dead because nobody's thinking about you on a Tuesday.

And if my industry is just genuinely boring?

Boring is the cheat code.

Nobody boring is on camera.

First one who shows up owns the whole room.