Honestly?

What if it works?

I blow up, and then I can't deliver.

That's worse.

That's the best problem you'll ever have.

And you don't have it yet.

I'm serious.

Too much business scares me more than too little.

It scared you into waiting a whole year.

What did waiting get you?

...not much.

Ads have a dial.

We turn it up when you're ready.

Down when you're slammed.

You can do that?

It's a budget, not a floodgate.

You never flood your gates and leak.

So it's growth I can steer.

Scared of the fire hose?

Good news.

It has a tap.