It's not the price.

I have to find the money from somewhere first.

That's not an excuse.

Cash flow is real and I'm not going to pretend it isn't.

If money rolled in consistently I could afford this no problem.

Right.

And the machine is the thing that makes it roll in consistently.

So I need the result before I can buy the cause.

That's the trap.

That's exactly the trap.

Easy for you to say.

I quit my job to build this.

Every dollar was loud.

So what changed?

I stopped treating marketing like a bill.

And started treating it like what?

The thing that pays the bills.