I boosted a post once.

Waste of money.

How much?

Sixty bucks.

Then you didn't test ads.

You tipped Zuckerberg sixty bucks.

It's the same button.

Same app.

Not the same thing.

Boosting shows a post to more people.

That's the entire feature.

Okay.

So what's the version that works?

Real offer.

Aimed at your own city.

The lead gets a text back in five minutes.

Then they watch two of your videos before the call.

And by the time we talk...

They're half sold.

One dentist added 89 new patients in a year doing exactly this.

So ad, content, follow-up.

The machine.

Boosting a post is just tipping Zuckerberg.