[TOP: "Word of mouth got you here. It won't get you there."]
[BOTTOM HALF at "look at your last 12 months": a 12-month bar chart labeled (example), bars jumping up and down. Circle the low months.]
Word of mouth got you here.
It won't get you there.
I hear it on almost every call.
"Most of our clients come from referrals."
That's great. It means you're good at what you do.
But you can't turn referrals up.
When it's slow, you can't call your clients
and ask them to go find you more people.
You just wait.
Look at your last 12 months.
Every slow month on there?
That's what waiting costs you.
Referrals are the reward for being good.
Ads are how you stop waiting.
Follow me, next I'll show you what happens after someone reaches out.