Shoot List · Funnel Reels Batch 1 · Megafon × Megafon
Built from 507 competitor reels we watched frame by frame. Even across the three things we sell: personal brand, the ad system and the sales system, each at the top, middle and bottom of the funnel. Scenes are numbered in shoot order and grouped by setup, so the rig moves as little as possible.
| # | Reel | Pillar · Stage | Setup | Done |
|---|---|---|---|---|
| 1 | Rating what business owners post | Brand Middle | Talking Head + On-Screen Game | |
| 2 | Ranking every way to get new clients | Ads Top | Talking Head + On-Screen Game | |
| 3 | Your front desk isn't the problem | Sales Middle | Talking Head + On-Screen Game | |
| 4 | Word of mouth got you here. It won't get you there. | Bench Top | Talking Head + On-Screen Game | |
| 5 | Rating every way to follow up with a lead | Bench Middle | Talking Head + On-Screen Game | |
| ↻ Move to the desk: screen-share block | ||||
| 6 | How one shoot day turns into 18 videos | Brand Middle | Screen Share | |
| 7 | Show your ad only to people who already watched you | Ads Middle | Screen Share | |
| 8 | What I check every Monday for a client | Sales Middle | Screen Share | |
| 9 | I filled out your form. Here's what happened. | Sales Bottom | Screen Share | |
| ↻ Props out: skit block | ||||
| 10 | POV: you try to film a video between clients | Brand Top | Skits | |
| 11 | Busy in May, dead in July | Ads Top | Skits | |
| 12 | POV: you finally call back the lead from Tuesday | Sales Top | Skits | |
| ↻ Hat or hoodie on: clone block | ||||
| 13 | I can't afford 5k a month | Bench Middle | Clone | |
| ↻ Head outside: proof block | ||||
| 14 | The dentist who hated the camera | Brand Bottom | Outside + Proof | |
| 15 | 12 new patients in one week | Ads Bottom | Outside + Proof | |
| 16 | Does this work for my industry? | Bench Bottom | Outside + Proof | |
CTA: Comment "PIPELINE" · ~40s · Text hook: Rating what business owners post
Axis: does it make a stranger stop scrolling and trust you. Not what looks nice on the grid. Said worst to best. The S slot stays empty on the board until the last line.
Rating what business owners post. Worst to best.
| Grade | What they rank | The one-line reason |
|---|---|---|
| D | A photo of your team | Your team loves it. Nobody else stops scrolling. |
| D | Your new equipment | You're excited about it. Your customers don't know what it does. |
| D | "We've been in business 20 years." | That's about you. They care about their problem. |
| B | A before and after | Good. But it only works on people who already know they need you. |
| A | A client telling their story | Now a stranger hears it from someone like them. |
| S | You, answering the question every customer asks before they buy | "How much is it?" "Does it hurt?" "How long does it take?" You answer it on the phone every week. |
The pattern: Put it on camera once.
Comment PIPELINE and I'll send you our playbook.
CTA: Follow / share · ~40s · Text hook: Ranking every way to get new clients
Axis: can you turn it up when it's slow. Not how good the clients are when they do come. Said worst to best. The S slot stays empty on the board until the last line.
Ranking every way to get new clients. Worst to best.
| Grade | What they rank | The one-line reason |
|---|---|---|
| D | Flyers and door hangers | They're in the recycling before anyone reads them. |
| D | Boosting your posts | You're paying Instagram to show it to nobody in particular. |
| C | Ads with nobody following up | You pay for the lead, then let it go cold. |
| B | Referrals | Best clients you'll ever get. But you can't turn them up when it's slow. |
| B | Great if people already know to look for you. | |
| S | Ads, plus a text in 5 minutes, plus someone who calls every single person back | It's the only one on this list you can turn up when it's slow. |
Follow me for more.
CTA: Comment "PIPELINE" · ~35s · Text hook: Your front desk isn't the problem
If your ads are working but nobody's booking,
it's usually not the ads.
And it's usually not your front desk's fault either.
Nobody ever gave them a playbook.
So here's what we set up for every client.
One. What to say on the first call, written down,
so every person gets the same good conversation.
Two. A follow-up plan, so nobody gets called once and forgotten.
Three. A board you can check in 10 seconds.
And if the person in that seat isn't the right fit,
we help you hire someone who is.
You shouldn't have to be the one who sells.
Comment PIPELINE and I'll send you the checklist we use.
CTA: Follow / share · ~35s · Text hook: Word of mouth got you here. It won't get you there.
Word of mouth got you here.
It won't get you there.
I hear it on almost every call.
"Most of our clients come from referrals."
That's great. It means you're good at what you do.
But you can't turn referrals up.
When it's slow, you can't call your clients
and ask them to go find you more people.
You just wait.
Look at your last 12 months.
Every slow month on there?
That's what waiting costs you.
Referrals are the reward for being good.
Ads are how you stop waiting.
Follow me, next I'll show you what happens after someone reaches out.
CTA: Comment "PIPELINE" · ~40s · Text hook: Rating every way to follow up with a lead
Axis: does the lead actually get reached before they book with someone else. Said worst to best. The S slot stays empty on the board until the last line.
Rating every way to follow up with a lead.
| Grade | What they rank | The one-line reason |
|---|---|---|
| D | Sending an email and waiting | It's sitting in their inbox with everything else. |
| C | One call and a voicemail | Nobody listens to voicemails. |
| B | A text the next day | Better. But they've already called someone else. |
| A | A text in 5 minutes | Now you're first. |
| S | Text in 5 minutes, then keep going | Call and text right away. Two hours later. Next morning. That afternoon. Day 3, one last friendly text. Five tries in three days. |
The pattern: That's what we set up for every client.
Comment PIPELINE and I'll send you the exact texts.
CTA: Comment "PIPELINE" · ~40s · Text hook: How one shoot day turns into 18 videos
Here's how one shoot day turns into 18 videos.
The week before, we pull the questions your customers ask the most.
From your calls. Your DMs. Your front desk.
Then we write every video, word for word.
You don't have to come up with anything.
Shoot day, you show up and read off the teleprompter.
One video at a time. Most take two or three tries.
By the end of the day, 18 videos.
Then we edit them and post them for you, a few every week.
You filmed once.
You're showing up for weeks.
Comment PIPELINE and I'll send you the question list we start with.
CTA: Comment "PIPELINE" · ~40s · Text hook: The ads we run to people who already watched you
Here's how we make sure people who watch your videos see you again.
Step 1. In Ads Manager, make an audience
of everyone who watched at least half of one of your videos.
Step 2. Pick your 3 best proof videos.
A client telling their story.
A before and after.
You answering the question that stops people from booking.
Step 3. Show those 3 videos only to that audience.
These people already know who you are.
It's a small group, so it doesn't cost much to reach them.
And they're the ones most likely to book.
We call these Proof Ads. We run them for every client.
Comment PIPELINE and I'll send you the setup.
CTA: Comment "PIPELINE" · ~35s · Text hook: sitting in New
Every Monday, this is the first thing I look at for a client.
Everyone who reached out last week.
And where every single one of them is right now.
New. Contacted. Booked. Showed. Client.
If a card's been sitting in New for a day, I want to know why.
Most owners can't answer one question.
How many people reached out last week, and what happened to them?
If you can't answer that in 10 seconds,
you don't have a marketing problem.
You just can't see your sales.
We set this up for every client, so they can.
Comment PIPELINE and I'll send you the checklist we use.
CTA: DM "SCALE" · ~45s · Text hook: I filled out their form. Here's what happened.
I just filled out a form for a business that's running ads right now.
Let's see what happens.
Five minutes. [Nothing.]
Two hours. [Still nothing.]
Next morning. [One email. "Thanks for your interest, someone will be in touch."]
[Still no call.]
They paid for me to click that ad.
Then they let me go.
This is what I see more than anything.
The ads work. Nobody calls.
Here's what should've happened.
A text in 5 minutes. A call right after.
If you run ads and you're not sure what happens when someone fills out your form,
DM me SCALE.
I'll fill out yours and tell you what I find.
CTA: Follow / share · ~12s · Text hook: POV: you try to film a video between clients
YOU: Hey guys, today I want to talk about...
FRONT DESK: Your 2 o'clock is here.
YOU: Okay. Take two. Hey guys...
CTA: Follow / share · 10-12s · Text hook: Every business owner. Every year.
YOU: Turn the ads off. We're way too busy.
YOU: Why is nobody calling?
YOU: Okay. Turn the ads back on.
CTA: Follow / share · 8-10s · Text hook: POV: you finally call back the lead from Tuesday
YOU: Hey Sarah! It's Mike from the studio. You filled out our form?
SARAH: Oh. Yeah. I already booked with someone else.
CTA: Comment "PIPELINE" · ~45s
OWNER: I can't afford 5k a month on marketing.
NEEMA: Then don't pay to find new clients yet.
OWNER: So how am I supposed to grow?
NEEMA: Start with your past customers.
OWNER: They already came in. They're done.
NEEMA: When's the last time you asked them to come back?
OWNER: ...Never.
NEEMA: Exactly.
OWNER: I don't have time to text hundreds of people.
NEEMA: You're not texting them one by one.
OWNER: Then how?
NEEMA: Go into your booking software. Jane, Mindbody, whatever you use.
Export everyone who hasn't been in for 6 months.
Upload that spreadsheet into GHL.
Write one text, hit send, and it goes out to all of them.
OWNER: What do I even say?
NEEMA: "Hi Sarah, it's Jen from the studio. It's been a while!
We've got a few spots open this month. Want me to save you one?"
OWNER: What if nobody replies?
NEEMA: Then you spent a few bucks on texts.
OWNER: And if they do?
NEEMA: Every reply lands in one inbox in GHL.
You call them that day. Not next week. That day.
OWNER: That's it?
NEEMA: That's what we do for our clients before they spend a dollar on ads.
Comment PIPELINE and I'll send you the texts we use.
CTA: DM "SCALE" · ~40s · Text hook: He hated being on camera
A dentist we work with hated being on camera.
Like, really hated it.
He's great at what he does. His patients love him.
He just didn't want to be the guy making videos.
So we made it easy.
Two filming days every 3 months.
He shows up, reads what we wrote, goes back to work.
Then his videos go out every week.
Him, answering what his patients ask him every day.
Eight months in, we looked at the numbers.
Almost 90 more new patients than the same months the year before.
Same dentist. Same practice.
More people just knew who he was.
If that's you, DM me SCALE.
CTA: DM "SCALE" · ~40s · Text hook: What we build for clients
This is a naturopathic doctor we've worked with for two years.
He was already great at what he does.
His patients loved him.
He just wasn't in front of enough of them.
So we built three things.
Videos of him answering what his patients ask.
Ads showing those videos to people near his clinic.
And a pipeline so every person who reached out got a text and a call.
One week he messaged us.
12 new patients in one week.
His words, that's usually what he gets in a month.
If you're good at what you do and people just don't know yet,
DM me SCALE.
I'll show you what we'd build for you.
CTA: DM "SCALE" · ~35s · Text hook: does this actually work for [industry]?
"Does this work for my industry?"
I get this one all the time.
So here's three businesses we've worked with
that have nothing in common.
A naturopathic doctor.
A dentist.
A mortgage broker.
Different customers. Different prices. Different everything.
Same thing underneath.
Videos answering what their customers already ask.
Shown to people nearby.
And someone following up with everyone who reaches out.
Your industry isn't the problem.
DM me SCALE and tell me what you do.