[FORMAT: screen recording on the bottom half, you on top. Business name, logo and people blurred. A clock sticker in the corner jumps forward on each cut. TOP: "I filled out their form. Here's what happened."]
[FILL IN WITH WHAT ACTUALLY HAPPENS. Do the test for real before filming. Lines in brackets change to match.]
I just filled out a form for a business that's running ads right now.
Let's see what happens.
Five minutes. [Nothing.]
Two hours. [Still nothing.]
Next morning. [One email. "Thanks for your interest, someone will be in touch."]
[Still no call.]
They paid for me to click that ad.
Then they let me go.
This is what I see more than anything.
The ads work. Nobody calls.
Here's what should've happened.
A text in 5 minutes. A call right after.
If you run ads and you're not sure what happens when someone fills out your form,
DM me SCALE.
I'll fill out yours and tell you what I find.