[TOP: your face. BOTTOM HALF: screen share in Meta Ads Manager. (1) creating a custom audience: video viewers, 50% watched, last 30 days, (2) picking 3 proof videos, (3) the ad set pointed at that audience. Blur the account name. TITLE: "The ads we run to people who already watched you"]
Here's how we make sure people who watch your videos see you again.
Step 1. In Ads Manager, make an audience
of everyone who watched at least half of one of your videos.
Step 2. Pick your 3 best proof videos.
A client telling their story.
A before and after.
You answering the question that stops people from booking.
Step 3. Show those 3 videos only to that audience.
These people already know who you are.
It's a small group, so it doesn't cost much to reach them.
And they're the ones most likely to book.
We call these Proof Ads. We run them for every client.
Comment PIPELINE and I'll send you the setup.