[FORMAT: handheld selfie, walking outside, no studio. TOP: "He hated being on camera". At "almost 90": stat card "almost 90 more new patients" labeled "same months, year before".]
A dentist we work with hated being on camera.
Like, really hated it.
He's great at what he does. His patients love him.
He just didn't want to be the guy making videos.
So we made it easy.
Two filming days every 3 months.
He shows up, reads what we wrote, goes back to work.
Then his videos go out every week.
Him, answering what his patients ask him every day.
Eight months in, we looked at the numbers.
Almost 90 more new patients than the same months the year before.
Same dentist. Same practice.
More people just knew who he was.
If that's you, DM me SCALE.