Neema Dadmand · Personal brand · Oct 23, 2026

Story Reels

Where the Oct 19 rooftop shoot left the shot list, then 12 story reels from your 20s to now. No script: the prompter reads each question, you answer from memory. Under each question is what the answer needs to hit. No CTA, no lesson, no pitch. Just who you are. Tap a reel to open its questions. Tick each one when it's in the can; ticks stay on this device.

12 story reels Videographer + prompter 3 hooks per storyQuestion + answer, no scriptNo CTA, no pitch

What the rooftop shoot ticked off

Checked against the Vortex shot list. The rooftop day got 2 of its items (Clone 1, the ranking) plus 4 talking heads that weren't on it. None of the 6 have been posted yet.

Vortex A · Sold Out System VSL (13 ad cuts + full VSL)	Not shot	Still the biggest gap. Needs its own half day on the VSL setup.
Vortex B · Ending bank (8 endings x 2, + 2 dental)	Not shot	Shoot with the VSL, same chair. Every Vortex cut and the 3 follower ads are waiting on these.
Vortex C · Clone 1, I'll just do it myself	Shot + edited, v6 in Drive	Approve v6 (sits next to v5). Post it organic now, or hold it for the Vortex once E7 exists.
Vortex C · Clones 2 to 7	Not shot	Think about it, industry different, burnt before, can't keep up, cash flow, boosted post.
Vortex D · Worst-to-best ranking (also Funnel Batch ADS 1)	Shot + edited, v3	Ad-libbed grades (Targeted Meta ads = S), not the scripted ones. Fine for organic. Post as a follow reel.
Extra · High ad spend won't fix conversions	Edited v5b, PIPELINE	Ready to post. PIPELINE flow live in ManyChat since 10-21.
Extra · 5 years of lead gen in 45 seconds	Edited v5b, PIPELINE	Ready to post. Gemini QA pacing 10/10.
Extra · I audited 100+ funnels	Edited v3, AUDIT	Confirm "84 of 100" and "100+ funnels" are true before it goes out. AUDIT flow is live.
Extra · 26 local businesses	Edited v5b, grade approved	Confirm the 26 number. Says "DM me the word pipeline", DM trigger is live.

Next, in order: post the 2 ready PIPELINE reels, confirm the audit and 26-business numbers and post those, approve Clone v6, then book the VSL + endings day. That day unblocks the whole Vortex.

How the hooks work

One Peak method

Every story is a Storytelling format. The payoff is the resolution, so the hook opens a loop and the last answer (T) closes it. Then stop. Nothing after the payoff.
Stack all 5 hooks in the first 3 seconds: Say (verbal), Text (on screen, holds 2+ seconds), Visual (first frame is a pattern interrupt: a prop or a location, never the same desk), Audio (one sound, least important but free), Caption (first line about 25-30 characters, hints at something later in the video so the person about to scroll stays).
Text adds context to the verbal. It doesn't repeat it word for word. If they miss 3 words of audio, the text still tells them why to stay.
5-second rule: if their phone died 5 seconds in, would they lose sleep wondering what happened next? If not, the hook isn't done.
The hook is the one line you say as written. Everything after it is Q&A from memory.
Every section opens the next. If the story resolves early, the next question has to raise something new.
Cut any answer that doesn't add something, raise a question or move toward the payoff.
Words simple enough for an 8-year-old. Keep local names out of text hooks (their example: "Clamato" got 600K views where "tomato juice" would have done millions). ICBC, Waves and SOCOM are fine spoken.
Scroll test before posting: show the cut to anyone and ask "When did you get bored? When would you have scrolled?"
Three hooks per story: shoot all three, post one, run the other two as trial reels.

For the prompter

Ask the question, then stop talking. Don't advise, don't react, don't help him finish. Mo calls this witnessing.
If an answer sounds like a speech or a lesson, ask it again as "Tell it to me like you'd tell your brother."
If it stays surface-level, ask "Why?" once more. Cole's director does the same thing.
If he starts with "So..." or "Yeah, so...", have him go again. Get each answer 2 or 3 times.
If a direction says something that isn't true, skip it. The truth wins.

Check before filming

STORY 1: roughly what year was the $700 Bitcoin moment? Bitcoin sat near $700 in late 2013 and again in late 2016.
STORY 10: the revenue numbers are optional. If you say them, confirm the years and that "over 300" holds against Stripe/QuickBooks first, because a public revenue number gets screenshotted.
STORY 6: did you leave the tech job in 2021, or run both for a while?

The early 20s

Bitcoin, the settlement, blackjack, the kitchen, school. The prompter asks, you answer.

Story 1 · Bitcoin was $700 and I didn't have itQ&A, ~40s · Ends on: your honest reaction, with no lesson attached.Teleprompter

[EDITOR: Number card at the settlement amount.]

Hooks · pick one, trial-reel the other two

Hook A

Say"Bitcoin was 700 bucks, and I didn't have it."

Text"Bitcoin was $700. I had $0."

VisualFirst frame outside a coffee shop, cup in hand. Bitcoin ATM behind you if you can find one.

AudioCoin drop or register ding

Caption"what I did with $30,000..."

Hook B

Say"A car crash handed me thirty grand, and I lost almost all of it."

Text"I blew a $30,000 settlement"

VisualCounting a stack of cash (prop), then flicking it away

AudioCash counter whirr

Caption"where most of it went..."

Hook C

Say"When I finally had the money, I didn't buy Bitcoin. I bought a PC."

Text"Bitcoin at $700 vs a gaming PC"

VisualSitting next to a PC tower, hand on top

AudioPC fan spinning up

Caption"the math still hurts..."

H · Where were you the first time you saw Bitcoin?

Hit: At Waves Coffee with your family, in front of the Bitcoin machine. It was about $700, and what you said out loud.

E · Not long after that, you actually had money. Where did it come from?

Hit: The car crash, and ICBC settling. Roughly what was left after the lawyer, as a lump sum.

I · What did you do with it?

Hit: List it fast: the PC, clothes, eating out, drinking. Then the real one: most of it went at the blackjack table. How it felt when it was gone.

T · What goes through your head now when you see what Bitcoin's worth?

Hit: Whatever's true: a laugh, a wince, both. End on: your honest reaction, with no lesson attached.

Story 2 · Double-deck blackjack with my tip moneyQ&A, ~35s · Ends on: that answer.Teleprompter

[EDITOR: Optional prop: a deck of cards.]

Hooks · pick one, trial-reel the other two

Hook A

Say"I used to take my tip money straight to the blackjack table."

Text"Where my tip money really went"

VisualClose-up: shuffling a deck or stacking chips, then tilt up to your face

AudioChips clacking

Caption"how deep I got..."

Hook B

Say"Lifetime, I'm about five or six grand down at blackjack."

Text"My lifetime blackjack score"

VisualTwo cards flipped face up on a table, then your face

AudioCard flip snap

Caption"the lie I told myself..."

Hook C

Say"Every time I lost, I told myself the same two words."

Text"The 2 words every gambler says"

VisualDealing a card toward the lens

AudioCard slide

Caption"do I still play?"

H · What did you do with your tip money in your early 20s?

Hit: Took it to the casino. Double-deck blackjack and craps.

E · What did you love about it?

Hit: The real pull: the rush, the table, the people, whatever it actually was for you.

I · How deep did you get?

Hit: Roughly five or six grand in the hole, all in. Don't round it up for drama. What you told yourself after a loss ("I'm due").

T · Do you still play?

Hit: The honest answer, whatever it is. End on: that answer.

Story 3 · I started as the dishwasherQ&A, walk-and-talk OK, ~45s · Ends on: the feeling. Pride, adrenaline, whatever it was.Teleprompter

[EDITOR: Build the ladder on screen as he climbs it: DISH > PREP > SALADS > GRILL > CALLING CHITS.]

Hooks · pick one, trial-reel the other two

Hook A

Say"I started at the very bottom of the kitchen. The dish pit."

Text"Dishwasher to running the line"

VisualApron on, hands in a sink or next to a dish rack

AudioPlates clattering

Caption"my first night calling the line..."

Hook B

Say"I used to finish the dishes early on purpose."

Text"Why I finished the dishes early"

VisualStacking clean plates fast, then look up

AudioDishwasher steam hiss

Caption"it got me to the grill..."

Hook C

Say"Salads, then the grill, then calling every ticket on a Friday night."

Text"Friday night on the line"

VisualHolding a long ticket strip up to the lens

AudioTicket printer chatter

Caption"what that first night felt like..."

H · What was your first job in a kitchen?

Hit: Dishwasher. One line.

E · How did you get off the dish pit?

Hit: You'd finish fast on purpose so you could learn the other stations. Walk the ladder: prep, salads, grill, then calling chits.

I · What was the first night calling the line like?

Hit: The real night: the noise, the tickets, who was on, what nearly went wrong.

T · What did it feel like when you pulled it off?

Hit: End on: the feeling. Pride, adrenaline, whatever it was.

Story 4 · Detention every lunch for not doing homeworkQ&A, ~35s · Ends on: your honest guess. Funny is fine.Teleprompter

[EDITOR: Stamp "DROPPED OUT" on accounting.]

Hooks · pick one, trial-reel the other two

Hook A

Say"I had detention basically every lunch in middle school."

Text"Detention every single lunch"

VisualSitting at a school-style desk or in a hallway

AudioSchool bell

Caption"what my teachers would say now..."

Hook B

Say"I dropped out of accounting after one year."

Text"College dropout. Accounting."

VisualFlipping a thick textbook shut

AudioBook slam

Caption"the only classes I liked..."

Hook C

Say"I was the worst student you've ever met."

Text"Worst student. Now I run a business."

VisualBackpack on one shoulder, walking toward camera

AudioLocker slam

Caption"what changed..."

H · What kind of student were you?

Hit: Terrible. Say it plainly.

E · How bad are we talking?

Hit: Lunch detention through middle school for never doing homework. The same in high school. Then Douglas College accounting, dropped after a year, switched to general business.

I · Was there anything you actually liked?

Hit: Philosophy, marketing, and anything hands-on. What you couldn't stand: the reading and memorizing.

T · What would your middle school teachers say if they saw you now?

Hit: End on: your honest guess. Funny is fine.

Story 11 · What would 20-year-old me think of me nowQ&A, ~40s · Ends on: his reaction, in his voice. Funny is good.Teleprompter

Hooks · pick one, trial-reel the other two

Hook A

Say"If 20-year-old me saw my life right now, he wouldn't believe it."

Text"What 20-year-old me would say"

VisualHolding an old photo of you at 20 next to your face

AudioTape rewind

Caption"he'd say this first..."

Hook B

Say"At 20, I was washing dishes and gambling my tips."

Text"Me at 20 vs me at 36"

VisualSplit frame: old photo left, you now right

AudioRecord scratch

Caption"the part he'd never believe..."

Hook C

Say"This guy had no idea what was coming."

Text"This guy had no clue"

VisualOld photo filling the frame, then pull it away to reveal you

AudioPolaroid shutter

Caption"what he'd say now..."

H · Picture yourself at 20. Where are you, and what are you doing?

Hit: A real snapshot: the restaurant, tip money in your pocket, headed to the casino, gaming all night. Whatever's true.

E · What did he think his life was going to look like?

Hit: What you actually expected back then, or that you didn't think about it at all.

I · What would surprise him most about your life right now?

Hit: One or two specific things: running a business, the condo, her, waking up early, whatever it is.

T · What would he say if he saw you now?

Hit: End on: his reaction, in his voice. Funny is good.

Story 12 · SOCOM to SquadQ&A, ~30s · Ends on: the honest answer, and what you're playing now.Teleprompter

[EDITOR: B-roll: SOCOM, Counter-Strike, Squad.]

Hooks · pick one, trial-reel the other two

Hook A

Say"I played SOCOM instead of doing my homework."

Text"Video games > homework"

VisualHolding an old PS2 controller up to the lens

AudioController button click

Caption"do I still play?"

Hook B

Say"Everybody told me video games were a waste of time."

Text""Video games are a waste of time""

VisualHeadset around your neck, controller in hand

AudioMenu beep

Caption"the night I still remember..."

Hook C

Say"From SOCOM to Counter-Strike to Squad. That was me."

Text"SOCOM to Squad"

VisualThree controllers or game cases lined up on a table

AudioThree quick clicks

Caption"best night I ever played..."

H · What did you do instead of homework?

Hit: Video games. SOCOM on PS2 all through high school, then Counter-Strike, then Squad.

E · What was it about SOCOM?

Hit: What hooked you: the squad, the comms, the late nights, the people you played with.

I · What's the best gaming memory you've got?

Hit: One specific match or night.

T · Do you still play?

Hit: End on: the honest answer, and what you're playing now.

25 to 36

The car shop, the tech job, Twitch, the drone, the $10k deal, the year it went backwards.

Story 5 · People paid to play video games with meQ&A + Twitch footage, ~40s · Ends on: the honest answer.Teleprompter

[EDITOR: Bottom half: Twitch or Squad clips if he has them. Counter ticks to 1,000.]

Hooks · pick one, trial-reel the other two

Hook A

Say"During COVID, people paid to play video games with me."

Text"People paid to game with me"

VisualHeadset on, gaming setup lit up behind you

AudioDonation chime

Caption"do I miss it?"

Hook B

Say"I went from zero to a thousand followers on Twitch in a few months."

Text"0 to 1,000 on Twitch"

VisualCounter on screen ticking up beside your face

AudioNotification pings stacking

Caption"why they paid to join..."

Hook C

Say"Strangers were paying just to get in my squad."

Text"Strangers paid to join my squad"

VisualLeaning into the mic like you're mid-match

AudioRadio comms crackle

Caption"the night I still remember..."

H · What were you doing when COVID hit?

Hit: Streaming Squad on Twitch, and people were paying to play with you.

E · Why would anyone pay to play with you?

Hit: The game is niche and really tactical, and you took it seriously. You tried to be the best in the server. About a thousand followers in a few months, plus subs and donations to get into your room.

I · What's a night from back then you still remember?

Hit: One specific night, match, or person from the stream.

T · Do you miss it?

Hit: End on: the honest answer.

Story 6 · Eight years with a view of the waterQ&A, ~40s · Ends on: what it felt like. Scary, easy, both. Whatever's true.Teleprompter

[EDITOR: B-roll: downtown waterfront, North Shore view.]

Hooks · pick one, trial-reel the other two

Hook A

Say"For eight years, this was my view."

Text"My view for 8 years"

VisualShoot at the downtown waterfront with the North Shore behind you. The view IS the hook.

AudioSeagulls and harbour ambience

Caption"why I walked away..."

Hook B

Say"I started as a contractor and stayed eight years."

Text"Contract to 8 years"

VisualWalking out of an office lobby downtown

AudioDoor swoosh

Caption"what leaving felt like..."

Hook C

Say"I spent eight years designing software you've never seen."

Text"8 years designing telecom software"

VisualLaptop open on a wireframe, you close it

AudioLaptop click shut

Caption"the day I walked out..."

H · What did you do before Megafon?

Hit: Eight years at a tech company downtown, doing user experience design for telecom software.

E · How'd you get in?

Hit: You started on contract and worked your way into full time. What it took.

I · What was a normal day like?

Hit: The view of the water and North Van. The commute, the people, what the job was really like.

T · What was it like walking away from that?

Hit: End on: what it felt like. Scary, easy, both. Whatever's true.

Story 7 · I quit the job I thought I wantedQ&A, ~35s · Ends on: the car, and why. Pure interest.Teleprompter

[EDITOR: B-roll: classic cars if he has them.]

Hooks · pick one, trial-reel the other two

Hook A

Say"My first real job was at a muscle car shop."

Text"My first job: muscle cars"

VisualStanding next to a classic car, hand on the hood

AudioV8 rev

Caption"why I quit..."

Hook B

Say"I quit the job I thought was my dream job."

Text"I quit my dream job"

VisualTossing a set of keys on a workbench

AudioKeys hitting metal

Caption"the car I want now..."

Hook C

Say"I got paid to be around classic cars all day. Then I walked out."

Text"Why I walked out of a car shop"

VisualLow angle on chrome or a grille, then up to you

AudioEngine turning over

Caption"the car I'd buy today..."

H · What was your first job out of film school?

Hit: Marketing at a muscle car restoration shop. Say how much you love cars.

E · What was the best part?

Hit: Being around classics every day. Name a car you remember.

I · So why'd you leave?

Hit: Family-run, a lot of drinking, no line between work and life. Say as much as you're comfortable with.

T · What car do you want most right now?

Hit: End on: the car, and why. Pure interest.

Story 8 · My drone is at the bottom of a lakeQ&A, ~15s · Ends on: the answer, deadpan.Teleprompter

Hooks · pick one, trial-reel the other two

Hook A

Say"My first drone is at the bottom of a lake."

Text"RIP my first drone"

VisualStanding at a lake, holding just the controller

AudioSplash

Caption"did I buy another?"

Hook B

Say"The first thing I bought for my business sank."

Text"Day 1 business purchase: sunk"

VisualHolding an empty drone case open to the lens

AudioBubbles

Caption"what happened..."

Hook C

Say"Hold on. Where's my drone?"

Text"Where's the drone?"

VisualLooking up at the sky, then down at the water

AudioDrone buzz cutting out

Caption"it's still down there..."

H · Where's the drone you bought when you started?

Hit: At the bottom of a lake. Say it deadpan, short.

I · What happened?

Hit: What actually happened, in one or two lines. Keep it funny if it was.

T · Did you ever get another one?

Hit: End on: the answer, deadpan.

Story 9 · "If you don't pay it back in a year, we sell the gear"Q&A, ~45s · Ends on: her. What she says, or how she looks at it now.Teleprompter

[EDITOR: Card "$10,000 from savings".]

Hooks · pick one, trial-reel the other two

Hook A

Say"My girlfriend gave me one year to make this work."

Text"She gave me 1 year"

VisualCamera gear laid out on the kitchen table, you behind it

AudioClock ticking

Caption"what she says now..."

Hook B

Say"I took ten grand out of our savings to start a business."

Text"$10k from savings. 12 months."

VisualSetting a camera down on the table like a bet

AudioPoker chips pushed in

Caption"the deal she made me take..."

Hook C

Say"Pay it back in a year, or we sell everything."

Text"Her deal: 1 year or we sell"

VisualPointing at a calendar on the wall

AudioCalendar page flip

Caption"did I pay it back?"

H · How did Megafon start?

Hit: In 2021 you went to your girl and asked to take ten grand out of savings for gear.

E · What did she say?

Hit: Her deal, as close to her words as you remember: pay it back in a year or we sell the equipment and cut our losses. And that you said deal.

I · Did you pay it back?

Hit: Year one: you paid back the gear and a bit more. What that year felt like.

T · What does she say about it now?

Hit: End on: her. What she says, or how she looks at it now.

Story 10 · Year two, I went backwardsQ&A, ~40s · Ends on: where you are, not a lesson.Teleprompter

[EDITOR: The bar chart is optional, only with confirmed numbers.]

Hooks · pick one, trial-reel the other two

Hook A

Say"My second year in business, I went backwards."

Text"Year 2: I went backwards"

VisualDrawing a line on a whiteboard or iPad that dips below zero

AudioMarker squeak

Caption"where it's at now..."

Hook B

Say"Year one I broke even. Year two I lost money."

Text"Year 1: $0. Year 2: negative."

VisualTwo sticky notes on a wall, Y1 and Y2

AudioLow bass hit

Caption"what kept me going..."

Hook C

Say"This is the year most people quit."

Text"The year most people quit"

VisualHolding up two fingers: year two

AudioHeartbeat thump

Caption"why I didn't..."

H · What was your second year in business like?

Hit: You went backwards. Year one broke even. Year two, you were in the negative.

E · What was going through your head that year?

Hit: The honest version. Did you think about quitting? What did you tell her?

I · What kept you going?

Hit: One real thing: a person, a client, a moment, stubbornness.

T · Where are you now?

Hit: Where things stand today. Numbers only if confirmed. End on: where you are, not a lesson.