Shot List & Scripts, v1 · Megafon × Megafon
One shoot day, five setups. The 5 DM ads are the primetime block and get shot first while energy is fresh. Then myth-busts, rankings, and clones for the 90-day posting run. B-roll fills every gap. Same rigor we give paying clients.
The plan at a glance
We batch by camera and wardrobe, not by topic. Setup 01 is the money block: the five DM ads, read word for word. Setups 02 to 04 are the proven client formats pointed at ourselves. Setup 05 never stops: b-roll during every reset, plus a dedicated final hour.
The 5-niche DM campaign: CLINIC, DEALS, DOC, SPORT, SCALE. Selfie look on purpose. Phone-grade, natural light, at a desk. Read word for word.
Quick-fire straight to camera. Cheap to capture once framed, multiplies edit combos for months.
"Here's what most business owners do. Here's the better way." Teleprompter, real numbers on screen in post.
Grade each item live, A to F, one-line reason. Loose delivery, bullets not teleprompter. Grades below are suggestions to react to.
Broke Owner vs Booked Owner. Every Broke line is a real objection pulled from Neema's actual sales calls. Locked wide frame, cut on every line.
The bench that feeds every ugly ad. Full checklist at the bottom. Every reset and lunch is a capture window.
Shoot these first. These are the ads the whole funnel runs on. Read each script word for word: the keywords CLINIC, DEALS, DOC, SPORT and SCALE are wired to DM flows, and the captions and statics repeat the same lines. Improvising breaks the match. The half-second b-roll flashes get added in the edit, not on set.
If you run a dental clinic in Vancouver, this is for you. I'm looking for five clinics that want more new patients in the next 30 days. Here's how it works. We run ads that bring in pre-qualified patients. We shoot content that sells them on you before they ever call. Then you grow. We're local. We come to your clinic and film everything for you. One of our dentists added almost 100 new patients in a year. DM me the word CLINIC and I'll send you the details.
If you're a mortgage broker in Vancouver, listen up. I'm looking for five brokers who want more funded deals in the next 30 days. Here's how it works. We run ads that bring you pre-qualified borrowers. We shoot content that builds trust before they ever book a call. Then you fund more deals. We're local, and one of our Vancouver brokers funded 30 new deals in 90 days with this exact system. DM me the word DEALS and I'll send you the details.
If you're a naturopathic doctor in Vancouver, this one's for you. I'm looking for five NDs who want more new patients in the next 30 days. Here's how it works. We run ads that bring in pre-qualified patients. We shoot content that builds trust before they ever book. Then your practice grows. We're local. We come to your clinic and handle all the filming. We already do this for naturopathic doctors right here in Vancouver. DM me the word DOC and I'll send you the details.
If you run a sports academy around Vancouver, this is for you. I'm looking for three academies that want more enrolled athletes in the next 30 days. Here's how it works. We run ads that get parents reaching out. We shoot content that shows off your program and builds trust before they ever visit. Then your roster fills up. We're local. We come to you and film everything. We already do this for academies right here in BC. DM me the word SPORT and I'll send you the details.
If you own a business in Vancouver and you sell a high-ticket service, this is for you. I'm looking for five business owners who want to scale in the next 30 days. Here's how it works. We run ads that bring in pre-qualified leads. We shoot content that sells them on you before they ever book a call. Then you scale. We're local. My team comes to you and films everything. We already do this for dentists, mortgage brokers, and clinics across Vancouver. DM me the word SCALE and I'll send you the details.
execution/viral-engine/run_megafon.py: @coleluisdasilva, @onepeakcreative, @drjmarr, @killtony. Two of those are not hook donors (@drjmarr is a Megafon client, @killtony is a comedy show) and @coleluisdasilva posts values skits, not agency content. Nothing else in the vault lists accounts. Send the handles, the scrape runs same day.10 Hooks (3-6s each) interim · pending scrape
10 CTAs (3-6s each)
C1 through C5 are wired to live keyword flows. Read them exactly as written — changing a word breaks the match with the captions and the statics.
Somebody filled out your form at nine in the morning. Your front desk called them back at two. They'd already booked with the clinic down the street at 9:06.
You keep telling me you need more leads. You don't. You need to answer the ones you already paid for. Every office I walk into has last week's leads sitting in an inbox, still unopened.
So we take the human out of it. A lead comes in, their phone buzzes before they've closed the tab. Nobody at your front desk types a word.
Answer faster before you buy more. Whoever replies first almost always wins.
Your reel did four hundred thousand views. Open the comments. Nigeria, Brazil, Indonesia. You're a dentist in North Vancouver.
Viral means strangers who will never drive to you watched you for free. It feels incredible. It books nothing.
Our clients aim at their own postal codes instead. Vancouver ads, Vancouver content, Vancouver patients. One of our dentists added 89 new patients in a year and not one of them came from a viral video.
Stop trying to be famous. Get known on the six streets around your office.
Six months. Around 180 posts. Now go open your booking calendar. It looks exactly like it did in February.
That's not content failing. That's you doing one third of a system and expecting all three thirds of the result. Content earns the trust. Ads make sure the right people see it. Follow-up turns them into a booked call.
When all three run together the content stops chasing views. Its only job is to close the person the ad already found. They watch two of your reels and show up to the call half sold.
Post with the other two thirds behind it, or you're just feeding the app.
A dentist told me content doesn't pay the bills. That same year, his clinic went from 612 new patients to 701.
Owners treat content like decoration. Nice to have, no real return. But every single person checks you out before they call. What they find in those thirty seconds decides whether the phone rings.
Content, ads and follow-up, all running at once. Same clinic. Same chairs. Same staff. 89 more new patients. The only thing that changed was the machine around them.
Content isn't decoration. It's the pitch that runs while you sleep.
You filmed one video, watched it back, hated your own voice, and never posted it. That was video one. The money shows up around video 21.
How much money you make from content comes down to one thing. How much cringe you can survive, and for how long. Most owners quit at four.
Every client we film is stiff on shoot day one. By shoot day three they're cracking jokes between takes, and those are the clips that get shared. The camera didn't change. They just stopped watching themselves.
Nobody remembers your bad videos. They only ever see the ones that hit.
You're posting to Instagram, TikTok, YouTube, LinkedIn and Facebook. You've got about three hundred followers on each one and nobody in your city knows your name.
Some agency told you to be everywhere. So now you're posting scraps five times over and you're invisible on all five.
Our local clients pick one. Instagram, because that's where their city actually looks them up. One shoot day, a month of reels, ads pointed at their own postal codes. When that one prints, then we copy it to the next platform.
Own one room before you walk into five.
You pay somebody every month to post for you. Ask them how many booked calls that made last month. Then listen to the pause.
A social media manager posts things. That's the job, and plenty of them are good at it. But posting was never what was broken. There's nothing putting those posts in front of the right people, and nothing catching the ones who raise a hand.
We build the whole thing. Content that pre-sells, ads aimed at your city, a text that goes out to every lead in minutes. One system, one place, and one number you get to judge us on.
Don't hire a poster. Install the machine.
It's Sunday night and you're propping your phone on a stack of books to film one reel. We filmed thirty in an afternoon.
You're not inconsistent because you're lazy. You're inconsistent because filming one video at a time is the most expensive way to do it. Set the camera up twelve times, you pay the setup cost twelve times.
On a shoot day we batch the whole thing. Same light, same rig, one wardrobe change halfway. Talking heads first, then the fun formats. We shot ninety days of our own content in two days. You're watching one of them right now.
Batch once a month. Post every day. That's the whole trick.
Halfway point
Look 1 (authority: Setups 01, 01b, 02) is done. Switch to Look 2 (conversational) for rankings and clones so the feed doesn't read as one marathon day. Cloning note: both sides of a clone reel wear the SAME outfit, so all 4 clones stay in Look 2.
knowledge/real-objections-bank.md. Nobody ever said "too expensive" on tape, so there's no too-expensive reel.Just make me the videos. I can do the rest myself.
You could. Honestly. You're smart enough to do all of it.
So why am I paying you?
You've been doing the rest yourself for a year. Where are the clients?
I film all Sunday. Edit all night. Post when I remember.
So you bought a second job and gave yourself the worst shift.
It's still cheaper than paying you.
It's cheaper per video. It's more expensive per client.
...say that again.
The videos were never the hard part. It's the offer. The ads. The follow-up. The posting that never skips.
Once I have the videos I've got it from there.
You have 40 videos in your camera roll right now. Buy the machine, not the footage.
I have to do some math before I say yes.
You should. Let's do it right now, together.
I like to be thoughtful. I hate being rushed.
Thoughtful is good. I'm not asking you to be reckless.
Then give me a couple of days.
You said a couple of days in March.
...I did say that in March.
And the guy down the street posted every day for five months while you thought.
What if I pick wrong and it doesn't work?
That's the real question. It's a fair one.
So?
You already know what happens if you do nothing. You've been living in it.
So what do I do?
Pick a date. Fear loves a maybe. It dies on a deadline.
My business is too niche for this. You can't advertise a climbing gym.
You're half right. You can't run a dentist ad for a climbing gym.
Exactly. People are either in or they're out.
You couldn't drag them in with a rope and a monster truck.
You're not dragging anybody. You're making sure every climber in this city knows your name.
The ones who care already know us.
Then why is Tuesday dead?
...Tuesday's always been dead.
Tuesday's dead because nobody's thinking about you on a Tuesday.
And if my industry is just genuinely boring?
Boring is the cheat code. Nobody boring is on camera. First one who shows up owns the whole room.
I paid a kid to make videos once. Terrible. Glare all over my glasses.
Then you were right to be careful. That actually happened to you.
And the guy in my DMs promising to 10x me for ten bucks.
Everyone and their dog messages me now.
I'd ignore me too, honestly.
So why are you different?
You didn't get burnt by video. You got burnt by cheap.
Same result. Wasted money. Worse, wasted time.
The time is the part I'd still be angry about.
So what's actually different?
Nobody ever asked what those videos were FOR. No offer behind them. No ads. Nothing catching the people who watched.
The last guy handed you footage. Judge us on booked calls. Nothing else.
What if it works? I blow up and then I can't deliver. That's worse.
That's the one objection on this list I actually respect.
See.
But respecting it isn't the same as it being true for you.
I'm serious. Too much business scares me more than too little.
I know. It scared you for a full year. What did the year get you?
...not much.
Ads have a budget. Turn it up when you're empty. Down when you're slammed.
You can do that? Mid-month?
Any day of the week.
So it's growth I can steer.
Scared of the fire hose? Good news. It has a tap.
It's not the price. I have to find the money from somewhere first.
That's not an excuse. Cash flow is real and I'm not going to pretend it isn't.
If money rolled in consistently I could afford this no problem.
Right. And the machine is the thing that makes it roll in consistently.
So I need the result before I can buy the cause.
That's the trap. That's exactly the trap.
Easy for you to say.
I quit my job to build this. Every dollar was loud.
So what changed?
I stopped treating marketing like a bill.
And started treating it like what?
The thing that pays the bills.
I boosted a post once. Waste of money.
How much?
Sixty bucks.
Then you didn't test ads. You tipped Zuckerberg sixty bucks.
It's the same button.
Same app. Not the same thing. Boosting shows a post to more people. That's the entire feature.
Okay. So what's the version that works?
Real offer. Aimed at your own city. The lead gets a text back in five minutes. Then they watch two of your videos before the call.
And by the time we talk...
They're half sold. One dentist added 89 new patients in a year doing exactly this.
So ad, content, follow-up.
The machine. Boosting a post is just tipping Zuckerberg.
1. Desk / working POV
2. Screen recordings (sanitized)
3. Gear / rigging
4. Client-shoot BTS
5. Vancouver exteriors
6. Walking / moving
7. Lifestyle texture
8. Meta shots (filming the filming)