Shot List & Scripts, v1 · Megafon × Megafon
One shoot day, five setups. The 5 DM ads are the primetime block and get shot first while energy is fresh. Then myth-busts, rankings, and clones for the 90-day posting run. B-roll fills every gap. Same rigor we give paying clients.
The plan at a glance
We batch by camera and wardrobe, not by topic. Setup 01 is the money block: the five DM ads, read word for word. Setups 02 to 04 are the proven client formats pointed at ourselves. Setup 05 never stops: b-roll during every reset, plus a dedicated final hour.
The 5-niche DM campaign: CLINIC, DEALS, DOC, SPORT, SCALE. Selfie look on purpose. Phone-grade, natural light, at a desk. Read word for word.
Quick-fire straight to camera. Cheap to capture once framed, multiplies edit combos for months.
"Here's what most business owners do. Here's the better way." Teleprompter, real numbers on screen in post.
Grade each item live, A to F, one-line reason. Loose delivery, bullets not teleprompter. Grades below are suggestions to react to.
Broke Owner vs Booked Owner. Every Broke line is a real objection pulled from Neema's actual sales calls. Locked wide frame, cut on every line.
The bench that feeds every ugly ad. Full checklist at the bottom. Every reset and lunch is a capture window.
Shoot these first. These are the ads the whole funnel runs on. Read each script word for word: the keywords CLINIC, DEALS, DOC, SPORT and SCALE are wired to DM flows, and the captions and statics repeat the same lines. Improvising breaks the match. The half-second b-roll flashes get added in the edit, not on set.
If you run a dental clinic in Vancouver, this is for you. I'm looking for five clinics that want more new patients in the next 30 days. Here's how it works. We run ads that bring in pre-qualified patients. We shoot content that sells them on you before they ever call. Then you grow. We're local. We come to your clinic and film everything for you. One of our dentists added almost 100 new patients in a year. DM me the word CLINIC and I'll send you the details.
If you're a mortgage broker in Vancouver, listen up. I'm looking for five brokers who want more funded deals in the next 30 days. Here's how it works. We run ads that bring you pre-qualified borrowers. We shoot content that builds trust before they ever book a call. Then you fund more deals. We're local, and one of our Vancouver brokers funded 30 new deals in 90 days with this exact system. DM me the word DEALS and I'll send you the details.
If you're a naturopathic doctor in Vancouver, this one's for you. I'm looking for five NDs who want more new patients in the next 30 days. Here's how it works. We run ads that bring in pre-qualified patients. We shoot content that builds trust before they ever book. Then your practice grows. We're local. We come to your clinic and handle all the filming. We already do this for naturopathic doctors right here in Vancouver. DM me the word DOC and I'll send you the details.
If you run a sports academy around Vancouver, this is for you. I'm looking for three academies that want more enrolled athletes in the next 30 days. Here's how it works. We run ads that get parents reaching out. We shoot content that shows off your program and builds trust before they ever visit. Then your roster fills up. We're local. We come to you and film everything. We already do this for academies right here in BC. DM me the word SPORT and I'll send you the details.
If you own a business in Vancouver and you sell a high-ticket service, this is for you. I'm looking for five business owners who want to scale in the next 30 days. Here's how it works. We run ads that bring in pre-qualified leads. We shoot content that sells them on you before they ever book a call. Then you scale. We're local. My team comes to you and films everything. We already do this for dentists, mortgage brokers, and clinics across Vancouver. DM me the word SCALE and I'll send you the details.
10 Hooks (3-6s each)
10 CTAs (3-6s each)
Is it actually a lead problem? Or does nobody text your leads back for three hours?
Every business owner tells me the same thing. We need more leads. Then I look at their inbox. Leads from last week, still sitting there. The problem was never the leads. It's what happens in the first five minutes after one comes in.
We put a system on this for our clients. A lead comes in, they get a text before they can close the tab. Nobody at the office types a word. The machine does it.
Fix your follow-up before you buy more leads. Speed wins deals. Every time.
A million views will not fill your calendar. A thousand of the right ones will.
Everyone chases viral. But viral is strangers in other countries watching you for free. If you sell a real service in a real city, views from far away buy you nothing.
Our clients aim at their own backyard. Vancouver ads, Vancouver content, Vancouver patients. One of our dentists added almost 100 new patients in a year. Not one of them came from a viral video. They came from showing up in their city every single day.
Stop trying to be famous. Start being known where your customers live.
You posted every day for six months. So where are the clients?
Posting is not a strategy. It's one third of one. Content makes people trust you. Ads make sure they see you. Follow-up turns them into booked calls. Most businesses do the first one, skip the other two, and call content a waste of money.
When we run all three for a client, the content does a different job. It's not there to go viral. It's there to close the person the ad already found. They watch two reels and show up to the call half sold.
Post with a system behind it, or you're just feeding the app.
"Content doesn't pay the bills." One of our dentists added almost 100 new patients in a year. Let's talk.
Business owners treat content like decoration. Nice to have, no real return. But your customers check you out before they ever call. Every single one. What they find in those 30 seconds decides if the phone rings.
For our dental client, content plus ads plus follow-up took the clinic from 612 to 701 new patients in a year. Same clinic. Same staff. Different machine around it.
Content is not decoration. It's the sales pitch that runs while you sleep.
Your first 20 videos will be bad. Post them anyway. The money is on video 21.
The amount of money you make from content is tied to one thing. How much cringe you can survive, and for how long. Most business owners quit at video 4 because they watched themselves back and hated it.
Every client we film feels awkward on shoot day one. By shoot day three they're cracking jokes between takes, and those are the clips that get shared. The camera didn't change. They did.
Nobody remembers your bad videos. They only see the ones that hit. Start ugly. Stay consistent.
You don't need to be on five platforms. You need to matter on one.
Some agency told you to post everywhere. TikTok, YouTube, LinkedIn, the works. So now you're stretched thin, posting scraps, and invisible on all of them.
Our local clients win on one platform first. Instagram, where their city actually looks for them. One good shoot day. A month of reels. Ads on top pointed at their own postal codes. When that machine prints, then we copy it to the next platform.
Depth beats spread. Own one room before you walk into five.
Hiring a social media manager will not fix your marketing. Here's what will.
A social media manager posts things. That's the job. But posting was never your problem. The problem is there's no machine behind the posts. No ads bringing the right people in. No follow-up catching them when they raise a hand.
We build the whole machine. Content that pre-sells, ads that put it in front of your city, automation that texts every lead back in minutes. One system, one place, one number to judge it by: how many booked calls came in this month.
Don't hire a poster. Install a system.
You think content takes hours every week. We film a month in one afternoon.
The reason you're inconsistent is not laziness. It's that filming one video at a time is the worst way to do it. Set up the camera 12 times, you pay the setup cost 12 times.
On a shoot day we batch everything. Same light, same rig, wardrobe change halfway. Talking heads first, then the fun formats. We batched a full 90 days of content in just two shoot days for our own brand. You're watching one of those reels right now.
Batch once a month. Post every day. That's the whole secret.
Halfway point
Look 1 (authority: Setups 01, 01b, 02) is done. Switch to Look 2 (conversational) for rankings and clones so the feed doesn't read as one marathon day. Cloning note: both sides of a clone reel wear the SAME outfit, so all 4 clones stay in Look 2.
Just make me the videos. I can do the rest myself.
You've been doing the rest yourself for a year. Where are the clients?
I film all Sunday. Edit all night. Post when I remember.
So you bought yourself a second job.
It's cheaper than paying you.
The videos were never the hard part. It's the offer. The ads. The follow-up. The posting that never skips.
Once I have the videos, I've got it from there. Right?
You have 40 videos in your camera roll right now.
...fair.
Buy the machine, not the footage.
I have to do some math before I say yes.
Sure. Let's do it together, right now.
I hate being rushed. Give me a couple days.
You said that in March.
I like to be thoughtful. It's urgent, but not drop-everything urgent.
While you were being thoughtful, your competitor posted every single day. Do that math.
And what if I pick wrong and it doesn't work?
I wouldn't worry about getting it wrong. I'd worry about never trying at all.
So what do I do?
Pick a date. Fear loves a maybe. It dies on a deadline.
My business is too niche for this stuff. You can't advertise a climbing gym.
Why not?
People are either in or they're out. You couldn't drag them in with a rope and a monster truck.
You don't need to drag anyone. You need every climber in the city to know your name.
The ones who care already know us.
Then why is Tuesday dead?
...okay.
Niche is an advantage. Nobody else in your industry is on camera. The first one who shows up owns the whole room.
And if my industry is just boring?
Boring industries print money on camera. Zero competition.
I paid a kid to make videos once. They looked terrible. Glare all over my glasses.
And the guy in your DMs promising to 10x you for ten bucks?
Him too. Everyone and their dog messages me now.
So you didn't get burnt by video. You got burnt by cheap.
Same result. Wasted money. Worse, wasted time.
The kid shot clips. Nobody asked what the videos were FOR. No offer behind them. No plan. No follow-up.
So what's different this time?
The last guy handed you footage. We hand you customers. Judge us on booked calls, nothing else.
Honestly? What if it works? I blow up, and then I can't deliver. That's worse.
That's the best problem you'll ever have. And you don't have it yet.
I'm serious. Too much business scares me more than too little.
It scared you into waiting a whole year. What did waiting get you?
...not much.
Ads have a dial. We turn it up when you're ready. Down when you're slammed.
You can do that?
It's a budget, not a floodgate. You never flood your gates and leak.
So it's growth I can steer.
Scared of the fire hose? Good news. It has a tap.
It's not the price. I just have to find the money from somewhere first.
So marketing waits until money shows up on its own?
If money rolled in consistently, I could afford it no problem.
The machine is what makes it roll in consistently. You're waiting for the result to buy the cause.
Easy for you to say.
I quit my job to build this. Every dollar felt loud.
So what changed?
I stopped treating marketing like a bill.
And started treating it like what?
The thing that pays the bills.
I boosted a post once. Waste of money.
You boosted a post. That's not running ads.
Same thing.
It's really not. Watch. Real ad. Real offer. Aimed at your own city. The lead gets a text back in five minutes. Then they watch two of your videos before the call. By the time you talk, they're half sold.
And that works?
One dentist added almost 100 new patients in a year like this.
Okay. So ad, content, follow-up.
The machine. Boosting a post is just tipping Zuckerberg.
1. Desk / working POV
2. Screen recordings (sanitized)
3. Gear / rigging
4. Client-shoot BTS
5. Vancouver exteriors
6. Walking / moving
7. Lifestyle texture
8. Meta shots (filming the filming)